Interest rates set by big financial institutions like the Federal Reserve really shape how the stock market performs. When they adjust...

Behavioral finance looks at how emotional and cognitive biases affect investors' judgments, which usually causes them to go away from...

In the business world, the most crucial step is to attract customers to buy your product. Advertising is the most effective strategy for...

Every business has one goal in mind: to make more profit. As such, when demand, prices and, ultimately, their profit crashes, businesses...

From a small business selling handmade jewelry to a large corporate retailer, no business is ever safe from the unforgiving corporate...

Disparities in the workplace because of disabilities is awfully all too common. 61 million Americans have a disability. According to the...

A business niche refers to a specific area or segment of the market that businesses can target in order to distinguish themselves from...

Black Friday is a day that has gained massive recognition globally as a shopping occasion symbolizing consumerism and showing the massive...

A family is running an unlicensed lemonade stand on a hot summer day. An enthusiastic teenager downloads and watches the newest Brooklyn...

For a moment, think about the names of successful companies. You may be thinking of several brands' names, such as Apple, McDonald's,...

In marketing, there are two distinct promotional strategies that are commonly employed to direct products towards their intended consumer...

Advertising is the act of showcasing a product or an idea that you or a business created. Advertising is crucial for new and old...

The components of a successful business can split into marketing, sales, and finance, which includes a foundation consisting of...

One of the greatest obstacles entrepreneurs, economists, and business leaders face is scarcity. We all face scarcity, too, though. For...

A business niche refers to a specific area or segment of the market that businesses can target in order to distinguish themselves from...

"The biggest risk is not taking any risk" - Mark Zuckerberg. The above quote by Mark Zuckerberg, the CEO of Facebook, serves as a...

It's all about exclusivity. At least that’s what Sotheby's Global Head of Fashion and Accessories Cynthia Houlton says. If you remove the...

Human resources are the core of a business–those who are completely responsible for the employment, training, and hiring process of...

Business ethics is one of the most debated subjects in the business world. The definition of the word “ethics” itself means the moral...

How can businesses launch themselves in the industry for more opportunities? Well, businesses can promote themselves by creating a pitch...