The Influence of Media Framing
In today’s society, the media plays a significant role to shape both public perception and investor behavior. A critical aspect of this...
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THE GLOBAL BUSINESS SCHOLARS
Kimberly Diaz 🇺🇸
Nov 6, 20232 min read
The Coffee and Tea Market
Americans love their coffee. And, they love their tea. It is no surprise that ready-to-drink tea and coffee have been a hit. From $98...
Amanda Lay 🇺🇸
Nov 6, 20232 min read
Retail Crime: Target Stores Expected to Close Nationwide
Have you ever heard of ORC? And no, I am not talking about an “orc” from The Lord of the Rings. Really, ORC stands for Organized Retail...
Amanda Lay 🇺🇸
Nov 6, 20232 min read
Rising Credit Card Debt: How Much Americans Owe Today
During the Great Financial Crisis, a depressing time of global economic downturn, credit card losses increased while credit card use fell...
Shwan Abdulqader 🇮🇶
Nov 6, 20232 min read
The Marketing Strategy of Barbie Movies
For many years, Barbie has captivated both children and collectors worldwide as a well-known doll brand. In addition to being sold in...
Kimberly Diaz 🇺🇸
Sep 3, 20233 min read
Will the US Dollar Fall?
The US currency has been threatened. This past Tuesday, a summit was held to discuss the threat of the BRICS currency. The BRICS currency...
Celena Ho 🇺🇸
Aug 30, 20231 min read
The Secret to Costco’s $1.50 Hot Dog: Marketing
Everyone wants to know what is the secret to Costco’s $1.50 hot dog? Surely, much like their $5 rotisserie chicken, they must be losing...
Kimberly Diaz 🇺🇸
Aug 30, 20233 min read
Startups in 2023
The US economy right now has faced several macroeconomic trends, including inflation, signs of recession, and high interest rates....
Shivani Podalakur 🇺🇸
Jul 31, 20231 min read
Multi-Level Marketing Today
Multi-level marketing, also known as network marketing/ direct marketing, is where participants sell products directly to consumers...
Kimberly Diaz 🇺🇸
Jul 30, 20233 min read
The Economy’s Impact on Businesses
It’s pretty obvious that the economy has an impact on businesses in many ways. But, how exactly does an economy impact businesses? Are...
Celena Ho 🇺🇸
Jul 16, 20233 min read
Marketing in a Social Media Obsessed World
With the recent launch of Meta’s new app Threads, the popular topic of the connection between social media and marketing reemerges once...
Ariana Liu 🇺🇸
Jul 10, 20232 min read
Driving Change: How Corporate Sustainability is Changing Industries
Recently, the concept of corporate sustainability has gained traction as the world begins to pay more and more attention to the impact of...
Madhuvanthi Magge 🇺🇸
Jul 9, 20232 min read
Globalization's Influence
Globalization refers to the increasing interconnectedness and interdependence of countries, economies, cultures, and societies around the...
Chakrika Boyalla 🇺🇸
Jul 1, 20232 min read
The Impact of the Gig Economy on Traditional Businesses
In recent years, the exponential growth of the gig economy and freelance work have changed the traditional corporate landscape. Instead...
Saisri Petluru 🇮🇳
Jun 27, 20231 min read
India’s Largest EdTech Start-up in a Progressing Crisis
Byju’s, known to be one of India’s leading education apps, was valued at $22 billion in March 2022 and has dropped down to $8.2 billion...
Celena Ho 🇺🇸
Jun 26, 20234 min read
Chief Officer Spotlight: Morgan Flatley
Since founded in 1955, McDonald’s has become a household name known throughout the world. As a brand that has taken part in...
Ariana Liu 🇺🇸
Jun 26, 20232 min read
Embracing Remote Work and Digital Nomadism in the World of Business
In today's rapidly changing technological landscape, a major shift is underway, redefining the boundaries of a workplace. Welcome to the...
Malia Kim 🇺🇸
Jun 26, 20231 min read
The “Dupe” Market Expanding
There is a widespread definition for the word “dupe”, especially because it comes from the word duplicate. Although this might be true, I...
Jia Rui Zhu 🇺🇸
Jun 22, 20233 min read
Understanding Key Factors in Stock Differentiation
The idea of approaching stocks and investing seems frightening to many. The notion of risk acts like a rope constantly pulling on people...
Joanna Jia 🇺🇸
Jun 20, 20232 min read
Transforming the AI Restaurant Experience
Greetings, members and readers of the Global Business Scholars community! My name is Joanna Jia, an incoming Junior and your Executive...
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