top of page

THE GLOBAL BUSINESS SCHOLARS


The Influence of Media Framing
In today’s society, the media plays a significant role to shape both public perception and investor behavior. A critical aspect of this...
Induhasini Muppavarapu 🇺🇸
Mar 10, 20242 min read


The Coffee and Tea Market
Americans love their coffee. And, they love their tea. It is no surprise that ready-to-drink tea and coffee have been a hit. From $98...
Kimberly Diaz 🇺🇸
Nov 6, 20232 min read


Retail Crime: Target Stores Expected to Close Nationwide
Have you ever heard of ORC? And no, I am not talking about an “orc” from The Lord of the Rings. Really, ORC stands for Organized Retail...
Amanda Lay 🇺🇸
Nov 6, 20232 min read


Rising Credit Card Debt: How Much Americans Owe Today
During the Great Financial Crisis, a depressing time of global economic downturn, credit card losses increased while credit card use fell...
Amanda Lay 🇺🇸
Nov 6, 20232 min read

The Marketing Strategy of Barbie Movies
For many years, Barbie has captivated both children and collectors worldwide as a well-known doll brand. In addition to being sold in...
Shwan Abdulqader 🇮🇶
Nov 6, 20232 min read


Will the US Dollar Fall?
The US currency has been threatened. This past Tuesday, a summit was held to discuss the threat of the BRICS currency. The BRICS currency...
Kimberly Diaz 🇺🇸
Sep 3, 20233 min read


The Secret to Costco’s $1.50 Hot Dog: Marketing
Everyone wants to know what is the secret to Costco’s $1.50 hot dog? Surely, much like their $5 rotisserie chicken, they must be losing...
Celena Ho 🇺🇸
Aug 30, 20231 min read


Startups in 2023
The US economy right now has faced several macroeconomic trends, including inflation, signs of recession, and high interest rates....
Kimberly Diaz 🇺🇸
Aug 30, 20233 min read


Multi-Level Marketing Today
Multi-level marketing, also known as network marketing/ direct marketing, is where participants sell products directly to consumers...
Shivani Podalakur 🇺🇸
Jul 31, 20231 min read


The Economy’s Impact on Businesses
It’s pretty obvious that the economy has an impact on businesses in many ways. But, how exactly does an economy impact businesses? Are...
Kimberly Diaz 🇺🇸
Jul 31, 20233 min read

Marketing in a Social Media Obsessed World
With the recent launch of Meta’s new app Threads, the popular topic of the connection between social media and marketing reemerges once...
Celena Ho 🇺🇸
Jul 16, 20233 min read


Driving Change: How Corporate Sustainability is Changing Industries
Recently, the concept of corporate sustainability has gained traction as the world begins to pay more and more attention to the impact of...
Ariana Liu 🇺🇸
Jul 10, 20232 min read

Globalization's Influence
Globalization refers to the increasing interconnectedness and interdependence of countries, economies, cultures, and societies around the...
Madhuvanthi Magge 🇺🇸
Jul 9, 20232 min read


The Impact of the Gig Economy on Traditional Businesses
In recent years, the exponential growth of the gig economy and freelance work have changed the traditional corporate landscape. Instead...
Chakrika Boyalla 🇺🇸
Jul 1, 20232 min read

India’s Largest EdTech Start-up in a Progressing Crisis
Byju’s, known to be one of India’s leading education apps, was valued at $22 billion in March 2022 and has dropped down to $8.2 billion...
Saisri Petluru 🇮🇳
Jun 27, 20231 min read

Chief Officer Spotlight: Morgan Flatley
Since founded in 1955, McDonald’s has become a household name known throughout the world. As a brand that has taken part in...
Celena Ho 🇺🇸
Jun 27, 20234 min read


Embracing Remote Work and Digital Nomadism in the World of Business
In today's rapidly changing technological landscape, a major shift is underway, redefining the boundaries of a workplace. Welcome to the...
Ariana Liu 🇺🇸
Jun 27, 20232 min read


The “Dupe” Market Expanding
There is a widespread definition for the word “dupe”, especially because it comes from the word duplicate. Although this might be true, I...
Malia Kim 🇺🇸
Jun 26, 20231 min read


Understanding Key Factors in Stock Differentiation
The idea of approaching stocks and investing seems frightening to many. The notion of risk acts like a rope constantly pulling on people...
Jia Rui Zhu 🇺🇸
Jun 23, 20233 min read


Transforming the AI Restaurant Experience
Greetings, members and readers of the Global Business Scholars community! My name is Joanna Jia, an incoming Junior and your Executive...
Joanna Jia 🇺🇸
Jun 21, 20232 min read
bottom of page