Advertising is the act of showcasing a product or an idea that you or a business created. Advertising is crucial for new and old businesses to flourish in the growing market; Three main types of advertisement are digital, interactive, and in-person; Digital and interactive advertising are the most used as they can reach the most consumers and can be used to target specific users base on their web activities.
Keeping in mind the rhetorical triangle which contains ethos, pathos, and logos, while creating an advertisement can elevate your campaign. The purpose of the rhetorical triangle is to appeal to the senses, which consists of emotion, logic, and credibility. Appealing to your audience and senses makes your advertisement more engageable, which in turn leads to more consumers buying the product.
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