A vital part of marketing for your business is efficiency. Marketing is one of the leading parts of a company when it starts up, as it's responsible for getting the initial customer/consumers to their marketplace. As a start-up business, money is finite; Efficiently spending it on marketing instead of buying a bunch of "Facebook ads" is crucial.
Marketing efficiently starts with having a plan. Having a Marketing Plan allows you to think about the company's short-term and long-term goals allowing better marketing decisions. Picking the correct channels and target audience is the most efficient way to market. For example, if a company sells video games with explicit language, your channel should be Instagram, as its primary users are teenagers and up, which are also your target audience. Using customer feedback to revamp your already efficient marketing strategy will allow you to market even more efficiently.
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Sources & References:
www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2022/07/19/12-ways-to-effectively-market-a-product-or-service/?sh=10a5d26a1b3e.
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