Content marketing is the process of creating and posting content to attract a targeted audience and promote customer interactions. Over the past few years, content marketing has become essential for businesses that want to attract customers from a different perspective. There are multiple key strategies that play a role in content marketing, 2 of them include storytelling and social media.
Storytelling content marketing includes articles, videos, and more that have a clear narrative. Instead of focusing on promoting the product or providing information, storytelling focuses on an emotional and personal approach. Storytelling is important in content marketing since it showcases the value of the product, creates strong relationships with customers, grows brand awareness, and creates more authentic content. One instance of storytelling content marketing is when Nike partnered with National Geographic to create a documentary for their “Breaking2” project. The documentary focused on showing how an athlete missed the mark by seconds only to make a comeback three years later. This documentary received 500 million views. Overall, storytelling can attract audiences and promote brand messages, making it an important tool in content marketing.
Content marketing on social media focuses on creating relevant, valuable, and engaging content for viewers. This method allows businesses to showcase their brands values and authenticity. 75% of people who use the internet follow social media for product research which makes it a crucial platform to reach a variety of customers. Some examples of content marketing on social media include infographics, videos demonstrating product usage, quizzes/polls, user-generated content campaigns. Infographics combine visuals and text to present data. Videos allow people to create engaging content while showing their products. Quizzes/polls are fun tools to engage the audience. User-generated content campaigns are content created by the customers instead of the brand through videos, photos, or reviews. User-generated content helps to promote authenticity, trust, and engagement.
Overall, content marketing is an important strategy for upcoming businesses. While storytelling helps to connect with peoples emotions and build strong connections with the audience, social media provides an effective platform to engage and reach a variety of audiences. By using these methods, businesses can further their customer bonds, authenticity, and goals.
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Sources & References:
https://storychief.io/blog/social-media-content-marketing#:~:text=What%20is%20content%20marketing%20on,retain%20a%20clearly%20defined%20audience.
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